Mortgage retention welcome page and 'come back later page'

The “Come back later” page was redesigned to replace a blocking message with a clear, reassuring experience that explains why action isn’t available yet.

 It sets expectations by clearly stating when deals will become available, reassures users that they’ll be reminded at the right time, and reinforces the simplicity of the future journey. 

User testing showed the page helped most users feel informed and confident, though feedback highlighted a desire for more precise dates and reminder functionality, which informed future improvement opportunities.

With the introduction of the did you find this page helpful, we could gather details on what else people are expecting when looking for a new deal. Having seen the company using Adobe, I suggested that we could use the tagging system on checkboxes to be able to gather information not using an external system for freeform boxes. This will be closely monitored so we can make use the pre-set options are appropriate.